The advantages of joining the Tmall Luxury Pavilion platform
You are a promoter of Chinese luxury brands and you would like to enter the Chinese luxury consumer market without knowing which platform to settle on. No more worries, just register on the Tmall Luxury Pavilion platform. So, what are the advantages of registering on such a platform? The article here will be able to inform you.
Allows you to have exclusive control of your brand
The Tmall Luxury Pavilion is nothing but an exclusive Chinese luxury platform whose main mission is to bring together or put in communication the major global luxury brands and Chinese luxury consumers. This is an informative post that lets you get an idea about the Chinese consumer market of luxury. Thus, it presents several advantages to the promoters of Chinese brands who join it. First, it allows them to have exclusive control over their brand. Indeed, when you choose to join the Tmall Luxury Pavilion platform, you benefit from exclusive control over your brand in the sense that you decide on the presentation and sale of your products on the platform. You also have the option to customize your store and Tmall Luxury Pavilion in turn helps you better manage your business and business strategies.
Allows you to stimulate the sale of exclusive products
Then, with the Tmall Luxury Pavilion platform, you have the opportunity to boost the sale of your exclusive products. Indeed, it is important to emphasize that, to join the Tmall Luxury Pavilion platform, you must meet certain criteria such as: being an authentic luxury brand with the promotion of quality and high-end products and having a prior existence in China. It is only under these conditions that a brand can be authorized to join the Tmall Luxury Pavilion platform. Thus, once on the platform, Tmall Luxury Pavilion helps you to stimulate the sale of your exclusive products by promoting your rare items and that of your limited editions. Finally, with the Tmall Luxury Pavilion platform, you also benefit from the advantages of direct distribution and you have an easier time attracting Chinese consumers and buyers.